Sun Hunter Services
Sun Hunter Communications is a consulting and services firm helping client organizations meet their corporate and marketing communications goals. Founded in 1995, for several years we specialized in public relations and online marketing services for high-tech and Internet-related businesses. Our current focus—though not exclusively—is providing search engine marketing services for organizations in a diverse range of industries.
We provide the following core services:
Search Engine Marketing
Through search engine optimization and cost-per-click keyword advertising programs, we help clients drive highly targeted prospects to their Web sites.
Our essays on the subject of
search engine marketing provide probably more information than you'll care to consume on what this entails. If you think you might benefit from search engine marketing, we'd suggest you first read About Search Engines and Evaluating the Opportunity. A good snapshot of our tactical approach to search engine marketing is provided by A Search Engine Marketing Program.
Corporate Training/Seminars
We provide seminars and individual training in search engine marketing. For some organizations it makes sense to have in-house staff (e.g., Webmasters) who are knowledgeable about search engines from a marketing perspective, especially organizations with large or multiple sites that continually are expanding or being updated. Our training can also benefit marketing agencies involved in client Web sites that would like to offer search engine optimization (we're assuming here they already know the search engine advertising piece). We customize our training and seminars to each organization's specific need.
In addition, we offer a two-hour presentation for Web development firms intended to make them aware of Web design/architecture issues important to search engine indexing. In this presentation we show you search-engine-friendly alternatives and some coding tricks to maximize a site's ability to be indexed by and optimized for search engines
Web Development
We're not in the Web development business and do not build a Web sites as a standalone service. But we will develop Web sites as part of a search engine/online marketing program for clients when marketing is the primary goal for the site (e.g., as opposed to intranet applications). Otherwise, we're happy to work with your Web developer. In fact, a good time to hire us is prior to contracting a Web development firm for a new site or a site redesign. We'll consult with your Web developer or assist you in providing design specs to ensure your site takes maximum advantage of search engines.
Other Online Marketing Services
Where it can provide significant value to your sales and marketing, we can help you with a variety of online marketing vehicles in addition to search engine marketing—from targeted opt-in email marketing and email newsletters, to affinity programs and promotions/online events.
Communications Consulting
As highly experienced communications professionals, we are not limited to online programs. We can develop marketing plans, corporate and product collateral, investor and other presentations. We are also highly experienced in issues management and crisis communications counseling. Please contact us for more information about these services and our experience.
AgencyHunter: PR Agency Search
We no longer implement public relations programs for clients (except in highly selective situations). However, our AgencyHunter division offers management consultant services to empower the practice of public relations for clients by bringing unbiased, highly informed processes to the search, selection and engagement of public relations agencies. We'll also help build your in-house capability or enhance its effectiveness. We offer a number of services, customized to your situation and needs.
The use of AgencyHunter is analogous to use of executive recruiters and human resources professionals. It is for companies that want more effective public relations and appreciate the high cost of an ineffective or failed agency engagement.
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